Index

Kim Andre Ottesen

Astrup Fearnley visual identity European Design Awards 2012 Silver Visuelt Gull

Reformat

Responsive web and print magazine

Copywriting, editing, design, art direction, code

Awarded silver in European Design Awards 2012, and gold at Visuelt 2012.

Winter 2011/12

Typeface: Aperçu

Reformat challenges the web format by exploring the crossing between analog and digital media. The magazine is expressed as a responsive solution, utilizing a flexible design that responds to the screen resolution – as well as to print. Through interviews with leading studios, the content forms the foundation for how the magazine is designed.

Reformat is about the change of an existing mindset, put in a design based context. Web design is graphic design.

www.reformat.no

Reformat – responsive magazine
Reformat – responsive magazine
Reformat – responsive magazine
Reformat – responsive magazine

The Visuelt Jury explaining why Reformat won gold (norwegian).