Index

Kim Andre Ottesen

Astrup Fearnley visual identity

Astrup Fearnley

Profile for the new Astrup Fearnley museum (fictional)

Collaboration with Martin Asbjørnsen at Westerdals School of Communication.

Spring 2011

Typefaces: Gotham, Optima

Oslo's new flagship museum for contemporary art drawn by Renzo Piano was emerging in the seaside, and we figured they needed a new identity as well. We designed a new identity based around two colors inspired by the seaside, and the bright colors reflected in the water.

The museum brands each exhibition individually, which makes it difficult to keep the brand recognizable – but the color combination solves this problem, while differentiating them from the rest.

Astrup Fearnley visual identity
Astrup Fearnley visual identity
Astrup Fearnley visual identity
Astrup Fearnley visual identity
Astrup Fearnley visual identity
Astrup Fearnley visual identity
Astrup Fearnley visual identity